Taking Consumers’ Financial Pulse with the 2019 Insurance Barometer Study

Taking Consumers’ Financial Pulse with the 2019 Insurance Barometer Study

Each year, Life Happens and LIMRA join forces to take consumers’ “financial pulse.” The 2019 Insurance Barometer Study continues to track Americans’ financial concerns as well as what types of insurance coverage they have or feel they need. We also explore some “hot topics” like gaining life insurance coverage through the easier, quicker simplified underwriting process, and how social media is changing the way people find financial professionals to work with.

Here are some of the key findings … for the complete study, go to www.lifehappens.org/barometer.

[NOTE: If you use these stats in other materials, please source as “2019 Insurance Barometer Study, Life Happens and LIMRA”]


Only 20% of Americans have disability insurance to protect their income, in case they get sick or injured and are unable to work. #Barometer2019
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Over half of Americans thinks the cost of a term life insurance policy is 3x or more than its actual cost. #Barometer2019
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42% of Millennials estimate the yearly cost for a $250,000 20-year term life insurance policy for a healthy 30 y/o at $1000+. Actual cost: $160/year. #Barometer2019
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1 in 5 Americans is actively searching for a financial professional to work with. #Barometer2019
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42 million people are currently in the market for financial guidance. #Barometer2019
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34% of those looking for a financial professional say they’d research them via social media. #Barometer2019
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Of those who are using social media to research financial professionals, half are Millennials. #Barometer2019
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85 million Americans use social media to learn more about financial advisors. #Barometer2019
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People like simple and easy, when it comes to getting life insurance. No surprise that half (47%) like this about simplified underwriting vs. traditional underwriting. #Barometer2019
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117 million Americans say they’re more likely to buy life insurance if the process is simple, fast and transparent. #Barometer2019
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Affordability and value are two obstacles that stop Americans from buying life insurance. But more than half overestimate its true cost by 3x or more. #Barometer2019
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About 1 in 5 Americans said they're likely to buy a life insurance policy that combines features like long-term care. #Barometer2019
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More consumers say they need insurance products than say they own them. #Barometer2019
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Source: Life Happens

Taking Consumers’ Financial Pulse with the 2019 Insurance Barometer Study

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